Artificial Intelligence (AI) is increasingly playing a vital role and transforming our lives. Explainable AI is promoted by the concept of Computing with Words (CWW), which uses a human-like analytical framework to interpret and process information. In marketing, it is crucial to transform ambiguous information from customer feedback or expert knowledge into interpretable information for effective decision-making and the creation of marketing strategies. This chapter aims to explore the application of the 2-tuple linguistic model, a widely used methodology for CWW, in the field of marketing. Through a systematic exploration of articles published from 2000 to 2003, this chapter identifies areas of investigation worthy of further exploration and analysis.